What Competencies the Modern Entrepreneur Needs: The Most Essential Characteristics


Many people have a preference for making a steady income for hire. But what qualities help those who launched their business and were able to make a profit? Here are the competencies that help successful entrepreneurs.

The Ability to Create and Scale Content

An entrepreneur doesn’t just solve problems. This person creates scalable systems using a combination of his or her skills and personality traits. One of those skills is the ability to create content in a digital environment. Because it’s online that you can create a startup that attracts a million users at minimal cost.

As an example, consider a French teacher:

  • The average professional will work in a school and produce excellent results.
  • A person with the desire to work for himself will become a tutor.
  • A teacher with an executive mindset will find several colleagues, develop textbooks and create a school where he can teach dozens of students.
  • The entrepreneur will translate the lessons into a digital environment, and prepare an online course that will be purchased by hundreds of thousands of listeners. And developing an online course will be less time-consuming, but more risky than starting an offline school or tutoring business.

The approach of creating scalable systems can be extrapolated to business, marketing, training, and any other commercial human interaction. Every modern entrepreneur should have a publicly available content platform in the form of a website, blog, or video database. You need to create it if you want more people to check last odds in NZ on 20Bet or see a movie you filmed for your college project. It will do the job of attracting customers.

Character Qualities Don’t Guarantee the Result

Any quality of character or developed skill does not guarantee results in business. Entrepreneurship is an activity which a person carries out at his own risk. So, it’s unnecessary to hope that some competence will necessarily lead to success.

From this we can conclude that one of the main skills of the entrepreneur is the ability to take risks, to put a lot on the line, to step out of his comfort zone. And if something doesn’t work out, then don’t give up and move on. People without these qualities of character will find it difficult to develop a business.

The Ability to Find and Analyze Information

A few years ago publicly available sources of information were limited to libraries and the printed press. To ask for advice or agree on cooperation, you had to personally meet the right people.

Now everything has become easier – there is the Internet and search engines. An entrepreneur has to learn to understand them, to search for information and content creators, to know trends, and to understand where to get the necessary data. For example, with the help of Google Trends you can find out what and how often users search in search engines. On YouTube, you can find out which videos get the most views. On Twitter, you can analyze trends that are gaining popularity according to hashtags.

By studying this data, you can predict the demand for goods and services, identify seasonal features and understand when there is a surge of interest in a particular product in order to prepare for it in advance.


In business, it’s called the ability to foresee trends and in advance to create a product, which will become popular. A striking example of visionary thinking is the way of the Apple Company – its founder Steve Jobs foresaw the popularity of various approaches and created products that changed the usual scenarios of use. Visioneering, even in large companies, is considered one of the most promising skills for a manager and entrepreneur.

To develop visionary skills, entrepreneurs study cross-industry research, conduct in-depth interviews with product users, and apply the theory of inventive problem solving. If a manager or entrepreneur wants to become a visionary, he or she should focus on developing creative and analytical skills.

Don’t Be Afraid to Hire Professionals

Business literature often talks about the importance of delegation, that you should not be afraid to delegate tasks and then control the result. But as a rule, the problem is usually not in giving the assignment, but in the fact that the performers often do not bring what the manager needs. This problem can be solved in a variety of ways.

For example, you can focus on creating a training system for young professionals: come up with or adapt courses, prepare lots of instructions, and hire managers to oversee their execution. This is a great method of scaling the business, but it works only if you have the resources.

At the start, do not be afraid to look for professionals right away, because behind the perfectly realized projects there is usually a strong team, not newcomers. Although it is more difficult to work with professionals: you have to conduct a dialogue, set tasks correctly, and create comfortable conditions.

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