No matter what the promotional goals are for your business, a strong digital marketing plan is key to achieving them in today’s tech-driven world. New marketing trends such as the use of social media influencers have emerged in recent years, but SEO-optimized content continues to be the driving force behind the success of many online brands.
In this post, we’ll take a look at what kind of strategies and practices are best suited to optimize your digital marketing plan in 2019 and into the future. We’ll even take a look at a few tips and tricks from leading experts in the marketing field. For additional information about how to make your marketing campaigns more effective, read this article. So, let’s dive into what your brand can do to make the most of its digital footprint.
Define (or Update) Your Marketing Goals
If you haven’t revisited your marketing goals and objectives for the year, this is the first step to take. Are you looking to dominate a particular sector, or are you just looking to add more social media followers? Your marketing goals should fit well with your overall brand mission and complement other aspects of your business, such as productivity and quality control.
Identify What People Are Searching For
When it comes to generating content that will attract users to your site, it’s essential to understand what your target market is looking for. Tools like Google Trends help you stay aware of the most popular searches within a given demographic or topic, so you can work on delivering content that will be highly relevant.
Once you understand the desires of your target market, you can speak their language and build a buzz. In addition, you can seek out other brands that your target market interacts with and build SEO referrals. While you’ll likely want to avoid referrals from direct competitors, building mutually beneficial referral channels is a great way to increase your brand visibility.
SEO Is Still King
In one interview, Matthew Travers, executive vice president at Lead to Conversion, was asked about what he thinks the best digital marketing tactic is for generating leads and increasing revenue. He responded:
“I believe SEO is the no. 1 way to market your business online and steadily increase your return on investment (ROI) from the efforts. SEO has a compounding effect where, after a period of time creating keyword-rich content and acquiring links, your efforts start to snowball and bring traffic to your site, already looking for what you have to offer.
“It’s the classic ‘pull marketing’ instead of push. In my opinion, it’s much more cost-effective and sustainable than any other digital marketing plan strategy.”
Staying Ahead of Virtual Trends
Many marketing practices that seem futuristic, such as artificial intelligence-powered chatbots and augmented reality, are already being implemented in powerful ways. According to Robert Spierenburg, CEO and co-founder of All Things Media, “Augmented and virtual reality have already made inroads in retail and will become more mainstream in the coming year.”
Not yet convinced that the era of augmented and virtual reality is upon us? Spierenburg gave several examples of how these amazing technologies are already serving major brands:
“This adoption can be seen across a wide range of product types ranging from everyday household items from Amazon all the way up to luxury automobiles like Cadillac. For instance:
- Amazon has integrated an augmented reality viewer into their mobile application, allowing customers to view multiple product types in their homes before purchase.
- With the help of ATM, Cadillac has deployed mobile virtual reality experiences designed to help users visualize vehicles from the comfort of their homes.
- The Ikea Place app allows shoppers to virtually place Ikea furniture in their homes.
- The Dulux Visualizer lets customers virtually paint a room without touching a roller.
- The Converse Sampler app lets users virtually try on shoes.”
As this technology becomes more common, it’s bound to play an increasingly important role in the way that consumers interact with businesses. Could your business employ augmented or virtual reality to further its marketing efforts?
Calling Upon a Digital Marketing Agency
Not all businesses are fully equipped to handle the evolving trends of the marketing world. Staying on top of the latest best practices can be a full-time job in itself. That’s why many businesses choose to turn to a digital marketing agency to assist them with their online visibility efforts.
Whether you partner with an agency or not, be sure to define your marketing goals, understand the needs of your audience, focus on building your SEO, and stay on top of tech trends like augmented reality. With these factors in mind, you’ll be on your way to a strong brand presence, both today and in the future.